SEO Tools
Google Page Rank Tool by W3 Link Exchange
Get Your Google Page Rank (pops up)
This tool gives you the current Google Page Rank of your website. If you rank below 7, W3 Link Exchange Program can help.
Google Keyword Selector Tool
Google Keyword Selector Tool (pops up)
This tool allows you to enter a keyword (phrase) and it will respond with the volume of searches performed in the last month for that keyword, and suggests better keywords. Remember: find a keyword-phrase that does not have the highest volume of searches, it's probably too popular for you to compete with. Use keyword-phrases that get just a few searches, but exactly describes what your site offers. You have the best chance of raking high on these very specific keywords.
Yahoo Keyword Suggestion Tool
Yahoo Keyword Suggestion Tool (pops up)
Similar to Google's tool, this tool shows Yahoo's perspective. After entering a keyword or phrase, Yahoo provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on. (note: it runs sort of slowly)
What is a "Keyword"?
Slightly misleading, a "keyword" is not just one word. It is a phrase of 1-4 words that makes up your "keyword". This is the phrase that you might expect a potential customer to type into a search engine, like Google, to find a website like yours.
Use keywords containing 3-4 words so you can be very specific about the customers you want to attract. Plural and upper-lower case are usually ignored, so use non-plural lower-case words. Select 2-4 keywords (no more!) that are very well chosen. Concentrate heavily on these words in your website (use them liberally throughout your website text, especially on your home page, get verbose but not repetitive, and don't forget your people audience, too). Use your keywords in text links from other websites to yours (that's where W3 Link Exchange Program comes in - we do this for you).
Example - putting a Keyword to work: W3Now is a global web design firm specializing in small businesses websites. There are several thousand web design companies in the US alone, maybe millions in the world, so it's very hard to compete with the keyword "Web Design"! So W3Now elected to use the keyword: "Small Business Web Design" as their primary keyword. Guess what? they are now #1 in the world for this keyword, as typed into the Google search box. Their target audience is small business owners, so why not add "small business" to the "web design" keyword to create more descriptive keyword - "small business web design"?
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What is "Page Rank"?
A Page Rank is the result of a complicated (and secret) algorithm invented by search engine companies, like Google, that place your site on a 0 to 10 scale, with 10 being highest . This "ranks" your site's search engine effectiveness among your competitors. A good Page Rank ultimately means more people will find your site on a search engine, rather than your lower-ranked competitors.
By far, the number one thing you can do to improve your Page Rank is to get lots of quality content links from other websites to yours.
You'll find highly competitive industries like real estate, mortgage and credit card merchant companies very hard to rank well in. A page rank of 5 is considered very good. Only huge websites like MSN.com, Yahoo.com and Google.com are raked as a 10. If you can achieve a 7 in your industry, you are very much on top. Page Ranks below 7 can be improved by using a quality link exchange program, like W3 Link Exchange.
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Keyword Selection Tips
- Take time to research your keywords and select very specific phrases that describe your site.
- Put yourself in your customer's shoes. If you wanted to find a service like yours, what would you type into a Google to find it?
- Ask your friends what they would type into Google to find a service like yours - you might be surprised at what you did not think of.
- Once you have a list of 10 or so potential keywords, use the Google Keyword Selection tool (above) to narrow down your list to 4 keywords.
- Do not choose the most popularly-searched keywords, it is too hard to rank well with them. Choose ones that get a fair number of searches, but are not the most popular. Better to attract most of the few than none of the many.
- Select no more than 4-5 keywords, each with 3-4 well chosen words. It's to difficult to give more keywords the needed affectiveness. Don't try to cover everything, just cover the customers you most want to attract - your "ideal" customer.
- Avoid filler words like "and", "in", "for", "on" they just dilute your keywords.
- Use additional words in your keyword to fully describe your desired customer and your locale:
- Use your Geographic location: If your business services clients only in a specific geographic location, be sure to use the location in the keyword; like "denver colorado chiropractor", or "denver chiropractor".
- Use customer demographics: Who does your business service? What clients are you trying to attract? If your business caters to children, use something like "child dentist colorado" and "dentist colorado kids" - even if you also cater to adults, you know that if you attract children, the rest of the family will follow.
- Avoid "marketing" words. Do not use "best", "super", "greatest", etc. Search engines don't care how great you are.
- Avoid using your business name in keywords. New customers don't know your business name and will not type it into a search engine.
- Be accurate in your keywords, describe only what your business currently offers on your website.
- Be patient! Select good keywords and stick with them. It takes months, sometimes years, to gain a good ranking with your keywords. If you change them, you have to start all over. This is called "Natural Search Engine Optimization" - you won't have to pay for a high position in the search engine search list. Others pay thousands in Pay-per-click per month just to get a high rank. If you are patient, you can get it without paying for it.
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Effective Use of Keywords to Improve Page Rank
Now that you have 2-5 good keywords, how do you make them work for you to improve your Page Rank?
- The number one thing you can do to make your keywords effective for you is to use them (properly) in text links from other websites to your website. For example, if your top keyword is "colorado children dentist", ask other sites that are linking to yours to use this exact keyword phrase in the link to your site, make it bold, place it as high up on the page as possible, preferably on a page with a topic relevant to yours, and font size 12px or larger. Get many sites to do this:
<a href="http://www.MySite.com" style="font-size:13px"><strong>Colorado Childrens Dentist</strong><a>
By the way, W3 Link Exchange Program does all this all for you!
- Meta Description tag: Use all 4-5 of your keywords, in order of importance, in a text flow on your website's Meta Description tag (no marketing hype words):
<META NAME="Description" CONTENT="Colorado Childrens Dentist - offers Dentist services for children and families in Colorado. Childrens Dentist Denver.">
- Title tag: On your home page, use the exact same words as in your Meta Description tag:
<Title>Colorado Childrens Dentist - offers Dentist services for children in Colorado. Childrens Dentist Denver</Title>
On subsequent pages, change it and your Description Meta Tag to best describe the content of the page:
<Title>Locate Us - Colorado Childrens Dentist - offering Dentist services for children in Colorado. Childrens Dentist Denver</Title>
- Meta Keyword Tag: Contrary to popular belief, most search engines do not care much about your meta keyword tag, but go ahead an put in just in case. List your keywords one after the other with no spaces between. Use only 4-5 keywords in your meta tag:
<META NAME="Keywords" Content="colorado children dentist,child dentist denver">
- Comments: Some search engines do not care much about your meta keyword tag, but some will read your comments in the page, add this after your meta keyword tag:
<!-- specializing in colorado children dentist and child dentist denver --!>
It's not a good "human" sentence, but to search engines this is good text.
- Use your exact keyword phrases liberally within your website text flow. Use them in text links to other pages on your website. Use them as your website menu links, if possible. Remember, you have 2 audiences that read the text on your website: humans and search engines - don't forget to please them both.
- NEVER list your keywords in the text of your website over and over again, repeatedly. Search engines will de-list you for "keyword spamming".
- NEVER hide a bunch of keyword-loaded text in your website using a font color the same as the site background color - you'll get de-listed.
- NEVER try to fool search engines by hiding keywords in your site. Be straight-forward with good text content. No tricks.
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More Search Engine Optimization Info
You can find more information on Search Engine Optimizaion, Keywords and Page Rank in our Free SEO Tips section.
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