Frequently Asked Questions

W3 Link Exchange is a very different, and much more effective program.

1. Why should I join a link exchange program?

Search Engines use programs called "robots" or "spiders" to follow web links throughout the web. The purpose if these spiders is to locate new & updated web pages for the search engine index. The more *quality* websites that these spiders find pointing to your website, the better your website will perform on the search engine ranking list.

All the links that point to your web site using W3 Link Exchange Program are from different websites. These websites are real W3 Link Exchange customers, like you, who want to trade quality links to improve search engine ranking. Trading links with other quality websites does result in better search engine ranking.

Other low-quality "link farm" link exchange programs can actually hurt your ranking since the links may not come from diverse websites residing on different IP ranges. Join a high quality link exchange program, like W3 Link Exchange Program, to see real results.

2. What do I GET with my subscription, and what do I GIVE in exchange?

You Get:

• A full web page on every other site with relevant content and properly designed text links to your site (not just a link!). This web page:
  • Describes what your website offers, and contains properly designed text links to your site. It contains relevant photos for a nice look.
  • Your page actually resides on the other websites, NOT fed through a database system causing undesirable ?'s in the URLS
  • Is very search engine-friendly itself, and will be indexed by search engines. It will actually come up in user search results, too
  • Is updated often to keep search engines noticing it as fresh new content
  • Is differently worded and formatted from website to website, so it is not overly duplicated on the web
• You also get text links in relevant categories on every other website
• Monthly search engine submissions to all the major search engines
• Automatic addition of your site to all new sites that join W3 Link Exchange Program
• Other free and discounted value-added services, such as targeted banner advertising
You Give:
• You allow us to put the web directory containing html web pages for other websites directly into your web hosting space using FTP, updating it every few days. This does not affect your existing website, and it will not clutter your website. It is just one directory (folder) that resides in your root directory. It has sub-directories (subfolders) within. The web directory currently uses approximately 8MB of your web hosting space. The space requirement will increase gradually as others join the network.
• You copy a small bit of HTML code into your existing website home page, which creates a simple link to the web directory in your site. This is the only affect to your existing website. You must not alter the HTML code given. The code will look something like this:
  <!-- SAMPLE ONLY --> <a href="http://www.yoursite.com/web_directory/index.htm"><strong>Other Resources</strong></a>
  Our program will look for this code on your home page every day. If it is not found, you will be warned via email. If it is not found for 3 days in a row, your site will be automatically terminated from W3 Link Exchange Program with no refund.
• You pay a small one-time review fee, plus a small monthly subscription fee. The subscription fee does not increase according to the number of links, but is a set monthly amount, so it will not increase as more websites join.
3. How long will it take to increase my Search Engine ranking?

The major search engines perform updates at varying times. It takes 4-6 months for your links to become very established. Most of our customers see increased rankings on MSN in 21-30 days, Yahoo 60-90 days, and Google in 4-6 months, sometimes sooner. Google Page Rank is updated about every Quarter (90 to 100 days).

4. What is SEO? Do I Really Need It?

SEO stands for "Search Engine Optimization", and YES you really do need it if you want to increase visitors to your website. Optimizing your site for search engines involves designing your web pages in a way as to gain best possible position in the result list when someone types in relevant search words in a major search engine, such as Google.

By structuring your website to use the proper keywords for your website (keyword analysis), and using your keywords with proper frequency throughout your website (keyword density) and displaying your text and graphics (content) correctly, you can significantly increase your search engine ranking, resulting in more visitors. There is much to know about SEO, but there are also just a few easily-attainable things you can do right now to get the biggest "bang for your buck". See our Free SEO Tools page for these.

Getting quality links from other websites to yours is the #1 thing you can do to achieve the best ranking right now. Without quality inbound links, you have very little hope of beating your competition in the Search Engine result lists.

In the end, it's really NOT about search engine ranking! The real goal is increased visitors to your website which result in increased sales, isn't it?

5. How do I optimize my website for search engines?

When you join W3 Link Exchange, you can get the free PDF download "Search Engine Optimization Step-by-Step, An Easy & Effective Guide". This tells you in concise, practical terms, the top things you can do to gain the best Search Engine Ranking and exactly how to do them - in everyday English.

The top 2 things you absolutely must do is to 1) include lots of good quality content (text words) that uses your keywords throughout your site; 2) get lots of quality links to your home page, which is what we can do for you.

W3 Link Exchange Program will do the linking part for you. All links from W3 Link Exchange are from customers who pay to join. This means real business websites that link to yours. Links from real quality websites will always help your ranking.

6. Does the fee include all the links or just a certain number of links? Will the fee increase as more links are added?

The fee includes links from all the websites who have joined. The fee does not increase as the number of subscribers increases. You grow with W3 Link Exchange at no additional cost, so tell your friends about us too!

You might want to place this code that links to us on your website to encourage even more sites in your category to join. It benefits you to do it!
<a href="http://www.W3LinkExchange.com"><strong>Join W3 Link Exchange Program for quality text links</strong></a>

7. How do you ensure the links are still working on other websites?

Our link-checking program monitors everyone in the link exchange program to ensure the links are currently on their website. Another program actually places the web directory into the other websites every few days, so we stay ensured of the other websites' continued participation in the network. If you are not happy with the way your Page Rank is growing you can cancel at any time.